The Weston Forum
Weston business celebrates 15th year

What do women want? The answer to this question often eludes companies who depend upon women as consumers. After all, most purchasing decisions today are made by women. To capture women’s hearts, companies need a clear understanding of them.

Enter Westonite Shelley Forrester. With her disarming style of communication and an almost therapeutic approach, she earns the trust of women and they share the very essence of their thoughts and needs.

Celebrating its 15th anniversary, Weston based Forrester Network are leading consumer experts. “We give businesses the insight they need to grow their brand and bottom line, and we deliver consumer happiness too. It’s a win-win for all” Ms. Forrester said.

Clients have included corporations such as Johnson & Johnson, Shell Oil Company and Green Mountain Coffee Roasters.

“We all know what women are supposed to be doing for health, beauty and vitality. Women want companies to make their lives easier,” Ms. Forrester said. “It’s all about how a product can multi-task to benefit women and their families, not the other way around. Women want to know that companies care about them as end users,” she said.

“They want to know what goes into the product and how it will improve their lives. Does the product address her needs, satisfy her aesthetic sensibility, and respect her intelligence?”

If companies can’t honestly answer these questions, Ms. Forrester said, they will never win the hearts of women.

Forrester Network, LLC is a business growth consulting firm providing sophisticated research based insights, go-to-market strategies and business opportunities. Forrester Network partners have more than 25 years of marketing, research, and sales experience, and a network of more than 2,000 experts in every professional field.

Forrester Network is located in Weston, CT.
Call 203-221-7807 or visit www.forresternetwork.com.

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